Founded in 2016 by three Omani engineers, eMushrif have developed an IoT-enabled student safety surveillance and monitoring solution that transforms regular buses into smart buses, and tracking bands to monitor quarantine compliance tracking of inbound travelers. The solution is currently available in over 500 school buses across Oman, and has tracked thousands of passengers upon entry at Muscat International Airport. The devices are paired with a mobile application, which offers real-time tracking available to school and healthcare admins, with live updates and location. In addition, it also monitors the behavior of bus drivers and can detect any negligent or dangerous signs.
The company has recently acquired MyRoute, a Kuwaiti school student monitoring startup to access the Kuwaiti market, starting its expansion journey across the GCC.
Oman Impact
eMushrif is an impressive Omani startup with talented minds behind it. With its current growth it will not only save lives on bus routes every day, but also save millions of dollars in bus supervision costs and create jobs for Omanis. With its innovative and ambitious growth plans, it will be the beacon in transportation safety locally, regionally and globally.
IDO Value Add
With its significant potential, and unique product, IDO Investments is supporting eMushrif to expand to the GCC region and beyond. The eMushrif solution is the most comprehensive bus monitoring tool available, and will improve bus safety across schools and industry.